Brand equity in digital marketing: what does it mean in the health sector and how does it affect consumer decisions?

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BAŞAL M.

E3S Web of Conferences, vol.402, 2023 (Scopus)

• Publication Type: Article / Article
• Volume: 402
• Publication Date: 2023
• Doi Number: 10.1051/e3sconf/202340213020
• Journal Name: E3S Web of Conferences
• Journal Indexes: Scopus
• Istanbul Gelisim University Affiliated: Yes