The Impact of AI-Driven Personalization on Customer Experience: The Regulatory Role of Perceived Manipulation and Privacy Concerns

BAŞAL M., ÇETİN A., YİĞİT M. S.

25.Uluslararası İşletmecilik Kongresi, Ankara, Turkey, 7 - 09 May 2026, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Ankara
  • Country: Turkey
  • Istanbul Gelisim University Affiliated: Yes