Akademik Veri Yönetim Sistemi
ICLTIBM 2019 9th International Conference on Leadership, Technology, Innovation and Business Management: Leadership, Innovation, Media and Communication, İstanbul, Türkiye, 12 - 13 Aralık 2019, ss.104-117
Today, in the face of increasing competition, companies acquire competitive power when they analysis their internal and external environment against competitors and determine strategies appropriate to their capabilities. In our research, it was aimed to reveal the contribution of company capabilities to company performance through the mediator effect of differentiation strategies. In Turkey, surveys were collected from the companies in ISO first 500 and ISO second 500, and research models and hypotheses were formed. Dependent and independent variables were subjected to separate factor analysis using statistical package programs to measure the relationships of variables. As a result of Cronbach Alpha values of the factors above 0.7, the scales were confirmed to be reliable. Correlation and regression analysis found that there was a significant and positive relationship between company capabilities and company performance. When differentiation strategies in regression analysis are included in the analysis, it is concluded that the effect of differentiation strategies between firm capabilities and firm performance does not disappear, but by looking at Beta values the effect decreases and there is a partial mediating effect. It has been concluded that when companies use their capabilities, they increase their financial growth performance through the intermediation effect of differentiation strategies through the innovations they make in products and services.