Evaluation of Consumer Purchasing Behaviors in the COVID-19 Pandemic Period in the Context of Maslow’s Hierarchy of Needs

Duygun A., Şen E.

Pazarlama Teorisi ve Uygulamaları Dergisi, vol.6, no.1, pp.45-68, 2020 (Peer-Reviewed Journal)

  • Publication Type: Article / Review
  • Volume: 6 Issue: 1
  • Publication Date: 2020
  • Journal Name: Pazarlama Teorisi ve Uygulamaları Dergisi
  • Journal Indexes: Asos İndeks
  • Page Numbers: pp.45-68
  • Istanbul Gelisim University Affiliated: Yes