The Use of the Personal Data Collected Through Digital Footprints by Corporations in Understanding the Target Audience: An Analysis on Dot-com Companies

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Savaş S., Ergen E.

İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi, vol.10, no.2, pp.668-689, 2023 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 10 Issue: 2
• Publication Date: 2023
• Doi Number: 10.17336/igusbd.1025833
• Journal Name: İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.668-689
• Istanbul Gelisim University Affiliated: Yes