Akademik Veri Yönetim Sistemi
4th International Congress of New Generations & New Trends in Tourism , Sakarya, Türkiye, 5 - 07 Kasım 2025, ss.1-10, (Tam Metin Bildiri)
The purpose of this study is to reveal ChatGPT's
potential for providing personalized tourist recommendations. In this context,
the current study systematically analyzes the opportunities and risks
associated with ChatGPT, one of the artificial intelligence tools. In the
current study, conducted using an archival review method, data obtained by
examining existing academic publications and sectoral reports related to the
subject were evaluated within the framework of a SWOT analysis. The analysis
reveals that ChatGPT is strong in terms of quick access to information,
user-friendly interface, and personalization potential; however, it has
limitations such as recommendation accuracy, consistent updating issues, and
lack of cultural context. Additionally, the visibility of sustainable
destinations and lesser-known alternatives in recommendations stands out as a
positive opportunity. For tourists, ChatGPT is an effective digital tool that
saves time in travel planning, expands alternatives, and guides users based on
their personal interests. However, users should verify the timeliness and
reliability of recommendations with different sources before implementing them.
To enrich the travel experience, tourists can use ChatGPT not only for popular
destinations but also to learn about undiscovered routes and local events. In
addition, to strengthen the cultural context and reduce misdirection,
recommendations within the application should be supported by local sources and
integrated into pre-travel planning.