EXPERIENCE DESIGN IN MARKETING WITH AGENTİCIC ARTIFICIAL INTELLIGENCE IN THE POST-PLATFORM ECONOMY
in: D I G I T A L M A R K E T I N G T R A N S F O R M A T I O N (R o a d M a p a n d M a r k e t i n g C o n c e p t s), AYSUNA TÜRKYILMAZ CEYDA, ERDEM ŞAKİR, Editor, Haliç Yayınevi, İstanbul, pp.139-187, 2026
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2026
- Publisher: Haliç Yayınevi
- City: İstanbul
- Page Numbers: pp.139-187
- Editors: AYSUNA TÜRKYILMAZ CEYDA, ERDEM ŞAKİR, Editor
- Istanbul Gelisim University Affiliated: Yes