THE ROLE OF CONSUMER INVOLVEMENT ON INNOVATION AND NEW PRODUCT DEVELOPMENT PROCESS: META-ANALYSIS AND WORD CLOUD TEXT ANALYSIS

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TURP GÖLBAŞI B.

SOCIAL SCIENCE DEVELOPMENT JOURNAL, vol.7, no.32, pp.166-185, 2022 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 7 Issue: 32
• Publication Date: 2022
• Doi Number: 10.31567/ssd.672
• Journal Name: SOCIAL SCIENCE DEVELOPMENT JOURNAL
• Page Numbers: pp.166-185
• Istanbul Gelisim University Affiliated: Yes