eWOM, revisit intention, destination trust and gender

Abubakar A. M., Ilkan M., Meshall Al-Tal R., Eluwole K. K.

Journal of Hospitality and Tourism Management, cilt.31, ss.220-227, 2017 (Scopus) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 31
  • Basım Tarihi: 2017
  • Doi Numarası: 10.1016/j.jhtm.2016.12.005
  • Dergi Adı: Journal of Hospitality and Tourism Management
  • Derginin Tarandığı İndeksler: Scopus
  • Sayfa Sayıları: ss.220-227
  • Anahtar Kelimeler: Destination trust, eWOM, Gender, Intention to revisit
  • İstanbul Gelişim Üniversitesi Adresli: Evet

Özet

This article investigates the impact of eWOM on intention to revisit and destination trust, and the moderating role of gender in medical tourism industry. Result from structural equation modeling (n = 240) suggests the following: (1) that eWOM influences intention to revisit and destination trust; (2) that destination trust influences intention to revisit; (3) that the impact of eWOM on intention to revisit is about 1.3 times higher in men; (4) that the impact of eWOM on destination trust is about 1.2 times higher in men; and (5) the impact of destination trust on the intention to revisit is about 2.3 times higher in women. Implications and future research directions are discussed.