The Effect of Corporate Social Responsibility Activities on Brand Image and Buying Behaviour: Comparative Analysis of Turkey-Malaysia Coca-Cola Consumers
Abant Sosyal Bilimler Dergisi, vol.23, no.1, pp.487-504, 2023 (TRDizin)
- Publication Type: Article / Article
- Volume: 23 Issue: 1
- Publication Date: 2023
- Doi Number: 10.11616/asbi.1218052
- Journal Name: Abant Sosyal Bilimler Dergisi
- Journal Indexes: TR DİZİN (ULAKBİM)
- Page Numbers: pp.487-504
- Istanbul Gelisim University Affiliated: Yes