The Effect of Corporate Social Responsibility Activities on Brand Image and Buying Behaviour: Comparative Analysis of Turkey-Malaysia Coca-Cola Consumers

Kılıç H., Türker O., Yurtsever A. E.

Abant Sosyal Bilimler Dergisi, vol.23, no.1, pp.487-504, 2023 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 23 Issue: 1
  • Publication Date: 2023
  • Doi Number: 10.11616/asbi.1218052
  • Journal Name: Abant Sosyal Bilimler Dergisi
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Page Numbers: pp.487-504
  • Istanbul Gelisim University Affiliated: Yes