From Traditional Competition Strategies To Digital Platform-Based Strategies


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Sivaslıoğlu F., Erdal N.

Current Debates in Social, Humanities and Administrative Sciences, Sinan sönmez, Editör, Duvar publisher , İzmir, ss.347-373, 2022

  • Yayın Türü: Kitapta Bölüm / Mesleki Kitap
  • Basım Tarihi: 2022
  • Yayınevi: Duvar publisher
  • Basıldığı Şehir: İzmir
  • Sayfa Sayıları: ss.347-373
  • Editörler: Sinan sönmez, Editör
  • İstanbul Gelişim Üniversitesi Adresli: Hayır

Özet

Today's economic, social, cultural, and technological developments have changed the strategies and structures of organizations. Globalization has led to an increase in the rate of change and an increase in competition. The difficulties brought by the competitive environment and the rapidly changing environmental conditions make it difficult for businesses to continue their lives. Businesses are faced with serious restrictions due to reasons arising from external environments such as developments due to the economic conjuncture in the world, the increase of rival businesses, the intensification of the competitive environment, and the necessity to follow many different environmental variables. The competitiveness of businesses has become dependent on their ability to monitor these constraints and adapt their strategies accordingly (Akdağ, 2021). Businesses, whose primary purpose is to make a profit and grow by profit, are forced to be a part of this system in terms of globalization.