Current Debates in Social, Humanities and Administrative Sciences, Sinan sönmez, Editör, Duvar publisher , İzmir, ss.347-373, 2022
Today's economic, social, cultural, and technological developments have
changed the strategies and structures of organizations. Globalization has led to an
increase in the rate of change and an increase in competition. The difficulties
brought by the competitive environment and the rapidly changing environmental
conditions make it difficult for businesses to continue their lives. Businesses are
faced with serious restrictions due to reasons arising from external environments
such as developments due to the economic conjuncture in the world, the increase
of rival businesses, the intensification of the competitive environment, and the
necessity to follow many different environmental variables. The competitiveness
of businesses has become dependent on their ability to monitor these constraints
and adapt their strategies accordingly (Akdağ, 2021). Businesses, whose primary
purpose is to make a profit and grow by profit, are forced to be a part of this
system in terms of globalization.