REKABET GÜCÜNÜ BELİRLEYEN FARKLILAŞTIRMA  STRATEJİSİNİN PAZAR PERFORMANSINA ETKİSİ

Sivaslıoğlu, Filiz; Erdal, NURGÜL

REKABET GÜCÜNÜ BELİRLEYEN FARKLILAŞTIRMA STRATEJİSİNİN PAZAR PERFORMANSINA ETKİSİ

International JOURNAL OF SOCIAL, HUMANITIES AND ADMINISTRATIVE SCIENCES, cilt.6, sa.27, ss.1016-1029, 2020 (Hakemli Dergi)

Yayın Türü: Makale / Tam Makale
Cilt numarası: 6 Sayı: 27
Basım Tarihi: 2020
Dergi Adı: International JOURNAL OF SOCIAL, HUMANITIES AND ADMINISTRATIVE SCIENCES
Derginin Tarandığı İndeksler: Other Indexes
Sayfa Sayıları: ss.1016-1029
İstanbul Gelişim Üniversitesi Adresli: Hayır

Son d|nemleUde aUWan UekabeW kaUúÕVÕnda iúleWmeleU UakipleUi kaUúÕVÕnda io Ye dÕú oeYUeleUini analiz ederek kaynak ve yeteneklerine X\gXn VWUaWejileU beliUledikleUinde UekabeW VWnl÷ Va÷lamakWadÕUlaU. BX oalÕúmada faUklÕlaúWÕUma VWUaWejileUi ile UekabeW gc elde eWmiú olan iúleWmeleUin iúleWme peUfoUmanVÕna Va÷ladÕ÷Õ kaWkÕnÕn oUWa\a oÕkaUÕlmaVÕ amaolanmÕúWÕU. TUki\e¶de ISO biUinci 500 Ye ikinci 500 de bXlXnan ihUacaW Ye iWhalaW \apan imalaWoÕ iúleWmeleUden ankeWleU WoplanmÕú, aUaúWÕUma modeli Ye hipoWe] olXúWXUXlmXúWXr. Toplanan ankeWleU VonXcXnda YeUileUin do÷UXlXk Ye gYeniliUli÷ini iVpaW eWmek ioin iVWaWiVWik pakeW pUogUamlaUÕ kXllanÕlaUak fakW|U anali]i, koUelaV\on Ye UegUeV\on anali]leUi \apÕlmÕúWÕU. YapÕlan anali]leU VonXcXnda faUklÕlaúWÕUma VWUaWejileUinin iúleWme peUfoUmanVÕna olXmlX Ye gol \|nde eWkiVi oldX÷X WeVpiW edilmiúWiU. øúleWmeleU Un Ye hi]meWleUde faUklÕlaúWÕUma VWUaWejileUi X\gXladÕklaUÕnda pa]aUda UekabeW VWnl÷ elde edeUek, peUfoUmanV Ye kaUlÕlÕklaUÕnÕ aUWÕUacaklaUÕ VonXcXna XlaúÕlmÕúWÕU.

In the face of increasing competition in the recent period, businesses provide competitive advantage when they analyze their internal and external environment and comply with their resources and abilities. In this study, it is aimed to reveal the contribution of companies that have achieved competitive power with differentiation strategies to the performance of their businesses. Turkey ISO first 500 and second 500 questionnaires from the manufacturers who export and import business that collected research model and hypotheses are formulated. As a result of the collected questionnaires, factor analysis, correlation and regression analyzes were performed by using statistical package programs to prove the accuracy and reliability of the data. As a result of the analysis, it has been determined that differentiation strategies have a positive and strong effect on business performance. When businesses apply differentiation strategies in products and services, it is concluded that they will gain a competitive advantage in the market and increase their performance and profitability