SİGORTA HİZMETLERİNDE PAZARLAMA KARMASI ELEMANLARI; PAZARLAMA İLETİŞİMİ (TUTUNDURMA)
in: SİGORTA HİZMET PAZARLAMASI, ÇAKIRER MEHMET AKİF, Editor, EKİN, Ankara, pp.245-271, 2026
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2026
- Publisher: EKİN
- City: Ankara
- Page Numbers: pp.245-271
- Editors: ÇAKIRER MEHMET AKİF, Editor
- Istanbul Gelisim University Affiliated: Yes