Akademik Veri Yönetim Sistemi
Tezin Türü: Yüksek Lisans
Tezin Yürütüldüğü Kurum: İstanbul Gelişim Üniversitesi, Lisansüstü Eğitim Enstitüsü, İşletme (İngilizce) , Türkiye
Tezin Dili: İngilizce
Öğrenci: Nour AKKILA
Danışman: Sezer Cihan Kesken
Özet:
In the health and nutrition sector, companies are increasingly exposed to crises resulting from issues such as product safety concerns, misinformation, consumer backlash, or social media-driven reputation threats. When a crisis occurs, the effectiveness of a company’s crisis management approach plays a critical role in shaping consumer perceptions and influencing post-crisis behavioral intentions, such as continued purchasing, positive word-of-mouth, or boycott actions. Existing literature emphasizes the importance of effective crisis communication and trust restoration; however, there is still a research gap concerning the direct quantitative relationship between perceived crisis management effectiveness and consumer behavioral response, particularly within the health and nutrition industry. Therefore, this study aims to address the following research problem: To what extent does crisis management effectiveness influence consumer behavioral response in the health and nutrition sector, (Muhammad & Shahid Naved, 2020).