Akademik Veri Yönetim Sistemi
Tezin Türü: Yüksek Lisans
Tezin Yürütüldüğü Kurum: İstanbul Gelişim Üniversitesi, Lisansüstü Eğitim Enstitüsü, İşletme (İngilizce) , Türkiye
Tezin Onay Tarihi: 2024
Tezin Dili: İngilizce
Öğrenci: MONA S. I. SHAHEEN MONA S. I. SHAHEEN
Danışman: Çağla Tuğberk Arıker
Özet:
The purpose of this study
is to investigate the influence of perceived usefulness, perceived ease of use,
perceived trust, and personal innovativeness on Palestinian consumers’ attitude
to use of e-wallet services. The study also aims to understand the differences
between consumer adopter categories in terms of perceived usefulness, perceived
ease of use, perceived trust, personal innovativeness, attitude toward using
e-wallet services, and intention to use e-wallet services.
This
research draws on the Technology Acceptance Model in explaining the factors
that influence the attitude of consumers toward using e-wallet services.
Additionally, the research also builds on Diffusion of Innovation Theory to
elaborate how different categories of consumers behave in using e-wallet
services.
A survey was developed on the basis of
existing scales and distributed to Palestinian consumers using e-wallet
services. A total of 201 answerers
participated. The data was analyzed through Explanatory Factor Analysis, Regression
Analysis and One-Way ANOVA analysis.
The findings suggest that perceived usefulness,
perceived trust and personal innovativeness influence the attitude toward using
e-wallet services. Additionally, the mean values of research variables change
by consumer adopter categories.
The study brings a novelty to the literature through examining
the perceptions and attitudes of different adopter categories toward using
e-wallet services. The results are expected to contribute to managers through
shedding light on how different target audiences should be approached to
convince them using e-wallet services.