Publications & Works

Publication Network
Articles 6
All (6)
TRDizin (1)
Other Publications (5)

1. Kooperatifçilik Modelinin Havacılık Sektöründe Uygulanabilirliği ve Pazarlama Stratejilerine Etkisi: Sürdürülebilirlik ve Müşteri Odaklılık Perspektifinden Bir Değerlendirme

Yiğit M. S.
Türk Kooperatifçilik Kurumu Karınca Dergisi , pp.25-35, 2025 (Peer-Reviewed Journal) Creative Commons License

2. The Impact of Big Data-Based Customer Segmentation on Programmatic Purchasing Efficiency: The Role of Chatbot-Based Interactions

YİĞİT M. S.
Open Journal of Applied Sciences , vol.15, no.7, pp.2216-2227, 2025 (Peer-Reviewed Journal) Creative Commons License

3. SÜRDÜRÜLEBİLİR HAVACILIK YAKITLARININ (SAF) TİCARİLEŞME SÜRECİ: EKONOMİK UYGULANABİLİRLİK, POLİTİK YÖNETİŞİM VE YEŞİL PAZARLAMA STRATEJİLERİ AÇISINDAN KÜRESEL BİR KARŞILAŞTIRMA

Yiğit M. S.
Socrates Journal of Interdisciplinary Social Researches , vol.11, no.55, pp.51-61, 2025 (Peer-Reviewed Journal) Creative Commons License

4. Investigating the Mediating Role of Consumer Decision-Making Styles in the Effect of Marketing Components on Sports Consumer Satisfaction

Yiğit M. S., Başal M.
Economics World , vol.12, no.2, pp.162-174, 2025 (Peer-Reviewed Journal) Creative Commons License

5. DETERMINING THE EFFECT OF HEALTH CARE MARKETING MIX ELEMENTS ON OBTAINING HEALTH INFORMATION IN THE DIGITAL ENVIRONMENT

Yiğit M. S., Başal M.
Akademik Hassasiyetler , vol.11, no.26, pp.194-217, 2024 (TRDizin)

6. The Effects of Digital Leadership on Strategic Management Perception and Job Performance

Yiğit M. S.
Balkan and Near Eastern Journal of Social Sciences , no.2023, pp.252-261, 2023 (Peer-Reviewed Journal) Creative Commons License
Papers Presented at Peer-Reviewed Scientific Conferences 3

1. The Impact of AI-Driven Personalization on Customer Experience: The Regulatory Role of Perceived Manipulation and Privacy Concerns

BAŞAL M., ÇETİN A., YİĞİT M. S.
25.Uluslararası İşletmecilik Kongresi, Ankara, Turkey, 7 - 09 May 2026, (Full Text)

2. An Empirical Analysis of the Sustainable Effectsof Perceptual Value and Consumer Participation on Brand Loyalty in Social Media Marketing Using Structural Equation Modeling fort he Turkish Market: An Istanbul Sample

Yiğit M. S., Başal M., Çetin A.
28. Pazarlama Kongresi , Muğla, Turkey, 8 - 11 October 2025, pp.178-186, (Full Text) Creative Commons License

3. FIVE DIMENSIONS OF CURIOSITY AND ONLINE HEDONIC SHOPPING

Yiğit M. S., Başal M.
III. INTERNATIONAL BANDIRMA SCIENTIFIC STUDIES CONGRESS, Balıkesir, Turkey, 12 October 2024, pp.231-232, (Summary Text) Creative Commons License
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