Publications & Works

Publication Network
Articles 3
All (3)
SCI-E, SSCI, AHCI (1)
SCI-E, SSCI, AHCI, ESCI (1)
Scopus (1)
TRDizin (2)

1. When brand love is not enough: a conservation–feasibility account of switching under financial constraints

ALYAR P.
Journal of Brand Management , 2026 (SSCI, Scopus) Creative Commons License

2. Segmentation of brand lovers based on perceived financial constraints, financial anxiety, debt avoidance and perceived financial risk

Alyar P.
Business & Management Studies: An International Journal , vol.11, no.2, pp.468-480, 2023 (TRDizin) Creative Commons License

3.

ALYAR P., PİRTİNİ S., YÜCEL N.
ÖNERİ , vol.16, no.55, pp.311-341, 2021 (TRDizin)
Papers Presented at Peer-Reviewed Scientific Conferences 3

1. Developing the Service Brand Love Scale: A Context-Specific Instrument for Emotional Attachment in Service Settings

Alyar P.
EGE 14th International Conference on Social Sciences, İzmir, Turkey, 23 - 28 December 2025, vol.2, pp.607, (Summary Text)

2. When love meets limitation: Investigating the impact of financial constraints on brand love.

Alyar P.
14th International New York Academic Research Congresses on Social, Humanities, Administrative, and Educational Sciences, New York, United States Of America, 12 - 14 December 2025, pp.37, (Summary Text)

3. Segmentation of brand-loving consumers based on financial constraints, financial anxiety, debt avoidance tendency, and perceived financial risk.

Alyar P.
Balkan 7th International Conference on Social Sciences, Skopje, Macedonia, 3 - 05 February 2023, pp.12, (Summary Text)
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Publication

6

Publication (WoS)

1

Publication (Scopus)

1

Citation (TrDizin)

3

H-Index (TrDizin)

1

Citation (Sum Other)

3

Open Access

4