Mağaza İmajının İkon Marka Algısına Yansıması

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ÜLKER Y., TOSUN N. Z.

TURKIYE ILETISIM ARASTIRMALARI DERGISI-TURKISH REVIEW OF COMMUNICATION STUDIES, vol.0, no.38, pp.205-221, 2021 (ESCI)

• Publication Type: Article / Article
• Volume: 0 Issue: 38
• Publication Date: 2021
• Doi Number: 10.17829/turcom.805829
• Journal Name: TURKIYE ILETISIM ARASTIRMALARI DERGISI-TURKISH REVIEW OF COMMUNICATION STUDIES
• Journal Indexes: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
• Page Numbers: pp.205-221
• Keywords: Icon Brand, Store Image, Brand, Store Atmosphere, Communication
• Istanbul Gelisim University Affiliated: No