This study focuses on understanding the effects of digital transformation processes in the business

world on employee satisfaction. The purpose of this study is to determine whether the general attitude

towards artificial intelligence plays a moderating role in the effect of digital transformation on employee

satisfaction. At the same time, the study was also reinforced and elaborated with demographic questions

directed to the employees. The population of the study consists of private enterprises operating in the retail

sector in Istanbul. The sample is the decision-making white – collar (N= 522) current employees working

in these retail sectors. SPSS 24.0 statistical package programe was used to analyze the data. Normality test

was performed to determine whether the data set was suitable for parametric tests. Kurtosis and skewness

values were used to evaluate normality. Pearson correlation analysis was performed to determine the

direction and severity of the relationship between the variables. Moderating analysis was performed to

determine how the relationship between an independent variable and a dependent variable is affectedy

a third variable. According to the results obtained from the study, there are quite high and significant

correlations between digital transformation and other variables in the correlation analysis. According to

the moderating effect analysis, it was observed that the general attitude towards artificial intelligence did not moderate the effect of digital transformation on the variables. In demographic variables, significant

differences are observed in all variables and sub-dimensions.