Metrics
Publication
8
Open Access
1
UN Sustainable Development Goals
Education
2024 - Present
2024 - PresentDoctorate
Istanbul University, School Of Business, Marketing, Turkey
2021 - 2024
2021 - 2024Postgraduate
Eskisehir Osmangazi University, İktisadi Ve İdari Bilimler Fakültesi, İşletme Bölümü, Turkey
2017 - 2021
2017 - 2021Undergraduate
Istanbul University, Faculty Of Literature, Department Of Translation Studies, Turkey
Dissertations
2024
2024Postgraduate
REASONS FOR PREFERENCE OF HEALTHCARE BUSINESSES APPLYING ALTERNATIVE, HOLISTIC AND COMPLEMENTARY TREATMENT METHODS IN TURKEY AND SATISFACTION OF PATIENTS
Eskisehir Osmangazi University, İktisadi Ve İdari Bilimler Fakültesi, İşletme Bölümü
Foreign Languages
B2 Upper Intermediate
B2 Upper IntermediateEnglish
B1 Intermediate
B1 IntermediateRussian
Research Areas
Marketing
Theory and Practice of Coopertives
Entrepreneurship and Innovation Management
Academic Positions
2023 - Present
2023 - PresentResearch Assistant
Istanbul Gelisim University, FACULTY OF ECONOMICS, ADMINISTRATIVE AND SOCIAL SCIENCES, BUSINESS ADMINISTRATION (ENGLISH)
Managerial Experience
2024 - Present
2024 - PresentInstagram Editörü
Istanbul Gelisim University, FACULTY OF ECONOMICS, ADMINISTRATIVE AND SOCIAL SCIENCES, BUSINESS ADMINISTRATION (ENGLISH)
2024 - Present
2024 - PresentErasmus Program Department Coordinator
Istanbul Gelisim University, FACULTY OF ECONOMICS, ADMINISTRATIVE AND SOCIAL SCIENCES, BUSINESS ADMINISTRATION (ENGLISH)
2023 - Present
2023 - PresentContent Creator
Istanbul Gelisim University, FACULTY OF ECONOMICS, ADMINISTRATIVE AND SOCIAL SCIENCES, BUSINESS ADMINISTRATION (ENGLISH)
2024 - 2025
2024 - 2025AQAS Öz Değerlendirme Görevlendirmesi
Istanbul Gelisim University, Faculty Of Economıcs, Admınıstratıve And Socıal Scıences, Busıness Admınıstratıon (Englısh)
Non Academic Experience
2018 - 2023
2018 - 2023Dış Ticaret Personeli
Company, ÖZEN İPLİK SAN. VE TİC. A.Ş., Foreign Trade (Export Department), Dış Ticaret Personeli
Articles
All (1)
SCI-E, SSCI, AHCI, ESCI (1)
ESCI (1)
TRDizin (1)
2025
20251. Patient Satisfaction in Alternative, Holistic, and Complementary Treatment Centers: The Case of Istanbul
MAKAR Z., GİRGİNER N.
ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES , vol.20, no.2, pp.581-603, 2025 (ESCI, TRDizin)
Papers Presented at Peer-Reviewed Scientific Conferences
2025
20251. YAPAY ZEKÂ VE LİDERLİK ÜZERİNE GÜNCEL EĞİLİMLER: BİBLİYOMETRİK BİR ANALİZ
Topçu T., Makar Çelik Z.
4. ULUSLARARASI WRITETEC YAPAY ZEKA ÇAĞINDA SOSYAL BİLİMLER VE SAĞLIK BİLİMLERİ KONGRESİ, Elazığ, Turkey, 22 - 23 November 2025, (Summary Text)
2025
20252. Yapay Zekâ Çağında Liderliğin Dönüşümü: İnsan Odaklı ve Veri Odaklı Yaklaşımların Pazarlama Perspektifinden Değerlendirilmesi
MAKAR ÇELİK Z., TOPÇU T.
4. ULUSLARARASI WRITETEC YAPAY ZEKA ÇAĞINDA SOSYAL BİLİMLER VE SAĞLIK BİLİMLERİ KONGRESİ, Elazığ, Turkey, 22 - 23 November 2025, (Summary Text)
2025
20253. Current Issues and Future Trends in Turkish Cooperativism: The 2025 Perspective
Aydın K., Akçadağ Alagöz E., Gümüş İ., Kaya Deniz A., Makar Çelik Z.
27. Milletlerarası Türk Kooperatifçilik Kongresi, İstanbul, Turkey, 29 - 30 September 2025, pp.1, (Full Text)
2024
20244. BİR REKLAM STRATEJİSİ OLARAK FEMVERTISING KAVRAMI
Girginer N., Makar Z.
INTERNATIONAL ASIAN CONGRESS ON CONTEMPORARY SCIENCES - X, Dubai, United Arab Emirates, 10 - 14 December 2024, pp.150-154, (Full Text)
2024
20245. AKADEMİSYENLERİN FARKLI FİYATLI ÜRÜNLERE YÖNELİK KARAR VERME TARZLARI
GİRGİNER N., MAKAR Z.
INTERNATIONAL ASIAN CONGRESS ON CONTEMPORARY SCIENCES - X, Dubai, United Arab Emirates, 10 - 14 December 2024, (Summary Text)
Books
2024
20241. ATTITUDES OF INDIVIDUALS TOWARD TREATMENTS IN ALTERNATIVE, HOLISTIC, AND COMPLEMENTARY MEDICINE: THE CASE OF ISTANBUL
MAKAR Z., GİRGİNER N.
in: RESEARCHES AND EVALUATIONS IN THE FIELD OF MARKETING, Dinçer Sait Erdal, Yakın Volkan, Editor, Gece Kitaplığı, Ankara, pp.27-48, 2024
2024
20242. Bir Kadın Girişimciliği Örneği Olarak Alternatif ve Tamamlayıcı Tıp Uygulamaları
GİRGİNER N., MAKAR Z.
in: YAPAY ZEKA ÇAĞINDA GİRİŞİMCİLİK, KARADAL HİMMET, ŞAHİN KARADAL MENEKŞE, Editor, ARTİKEL AKADEMİ, İstanbul, pp.91-102, 2024
Memberships and Roles in Scientific Organizations
2024 - Present
2024 - Present