Publications & Works

Publication Network
Articles 7
All (7)
TRDizin (6)
Other Publications (1)

1. The Effects of Social Media Marketing on Brand Likeability and Purchase Decisions of Consumers

GELAL B., GÜMÜŞ İ.
İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi , vol.12, no.1, pp.245-268, 2025 (TRDizin)

2. Marketing Communication Elements and Customer Satisfaction in Private Schools: Changing Dynamics Following Covid 19

ŞENER M., GÜMÜŞ İ.
Üçüncü Sektör Sosyal Ekonomi , vol.59, no.4, pp.2774-2790, 2024 (TRDizin) Creative Commons License

3. EXAMINING THE MEDIATING ROLE OF PSYCHOLOGICAL SYMPTOMS IN THE RELATIONSHIP BETWEEN WORK STRESS AND LIFE SATISFACTION OF EMPLOYEES WORKING IN BUSINESSES

BAL F., GÜMÜŞ İ.
Akademik Hassasiyetler , vol.11, no.25, pp.1-25, 2024 (TRDizin) Creative Commons License

4. İŞLETMELERDE ÇALIŞAN PERSONELİN İŞ STRESİ İLE YAŞAM DOYUMU ARASINDAKİ İLİŞKİDE PSİKOLOJİK BELİRTİLERİN ARACI ROLÜNÜN İNCELENMESİ

Bal F., Gümüş İ.
Akademik Hassasiyetler , vol.11, no.25, pp.1-15, 2024 (TRDizin) Creative Commons License

5. Today, many businesses seek ways to persuade consumers to choose their brands for similar purchases. For this reason, it prioritizes sponsorship activities to add value to its products and services, be effective and permanent in the consumer’s mind, and be ahead of its competitors. The sponsorship activity, which is carried out in order to be effective in the minds of the consumer by indirectly making brand awareness provides in-kind or cash resources to the activities that support thebusiness’s goals by providing the purchase of products and services as well as brand awareness and corporate image. Businesses examineing to scrutinize give more importance to promotional activities to retain these people.

Başal M., Gümüş İ., Parıltı N.
Üçüncü Sektör Sosyal Ekonomi , vol.58, no.3, pp.1663-1681, 2023 (TRDizin)

6. A Research on the Effects of Strategic Management Practices on Crisis Management

ÖZAN M., GÜMÜŞ İ.
Üçüncü Sektör Sosyal Ekonomi , vol.56, no.4, pp.2550-2575, 2021 (Peer-Reviewed Journal)

7. SOSYAL MEDYANIN ÇALIŞANIN PSİKOLOJİK GÜÇLENDİRME ALGISI ETKİSİ

GÜMÜŞ İ., TAM M. S., AYDIN KÜÇÜK B.
Eurasian Academy of SciencesSocial SciencesJournal , vol.1, pp.85-95, 2016 (Peer-Reviewed Journal)
Papers Presented at Peer-Reviewed Scientific Conferences 4

1. Current Issues and Future Trends in Turkish Cooperativism: The 2025 Perspective

Aydın K., Akçadağ Alagöz E., Gümüş İ., Kaya Deniz A., Makar Çelik Z.
27. Milletlerarası Türk Kooperatifçilik Kongresi, İstanbul, Turkey, 29 - 30 September 2025, pp.1, (Full Text) Creative Commons License Sustainable Development

2. Sosyal Medyanın Çalışanların Psikolojik Güçlenidirme Algısı Üzerindeki Etkisi

GÜMÜŞ İ., TAM M. S., AYDIN B.
15. Ulusal İşletmecilik Kongresi, İstanbul, Turkey, 26 - 28 May 2016, (Full Text)

3. Sosyal Medyanın Çalışanın Psikolojik Güçlendirme Algısı Üzerindeki Etkisi

GÜMÜŞ İ., TAM M. S., AYDIN B.
15. ULUSAL İŞLETMECİLİK KONGRESİ, İstanbul, Turkey, 26 - 28 May 2016, pp.204, (Summary Text)

4. 7-15 Age Group of children Prone To Crime Processing commit Crimes on ThePrevention of Applied Social And Economy Policy in Ankara/Altındağ Case

PARILTI N., GÜMÜŞ İ.
.InternationalCIRIEC Research Conference on The Social Economy, 6 - 08 April 2013 Sustainable Development
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12

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6

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1

Citation (TrDizin)

1

H-Index (TrDizin)

1

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6

H-Index (Sobiad)

1

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1

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5

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59

Open Access

16
UN Sustainable Development Goals
SDG 5: GOAL 5: GENDER EQUALITY
SDG 8: GOAL 8: DECENT WORK AND ECONOMIC GROWTH
SDG 10: GOAL 10: REDUCED INEQUALITIES
SDG 12: GOAL 12: RESPONSIBLE CONSUMPTION AND PRODUCTION
SDG 16: GOAL 16: PEACE, JUSTICE AND STRONG INSTITUTIONS
SDG 17: GOAL 17: PARTNERSHIPS FOR THE GOALS